010: The Multiplication Technique: A Simple Tool with Many Creative Surprises Inside

by | Sep 28, 2020 | Podcast | 0 comments

How does a company like Procter & Gamble take their air freshener product that’s lagging in the market and all of a sudden propel it to first place, adding 20 points of market share in just a matter of four months?

Procter & Gamble assembled a team of marketing and technical people, and they applied systematic inventive thinking, where they particularly used the SIT technique called Multiplication.

Learn how you, too, can use this technique in your organization!


In this episode you’ll hear:

  1. What is the Multiplication technique?
  2. The multiplication steps
  3. Uses of the multiplication technique in our world today
  4. The dreaded tsetse fly story and the rubber feet story
  5. The common pitfalls you need to avoid


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Grab a copy of my book, Inside the Box: A Proven System of Creativity for Breakthrough Results: https://www.amazon.com/Inside-Box-Creativity-Breakthrough-Results/dp/1451659296